The Marketing Funnel – How to Visualize the Journey of Your Customers

The marketing funnel can be described as an illustration of the path that your potential customers take from finding out about your product to making a decision. It’s one of the best tools you have to gain insight into your customers, spot bottlenecks, and then eliminate the bottlenecks.

The marketing funnel is traditionally broken down into four stages which are: awareness, curiosity in consideration, awareness, and finally action. These stages are modeled after the popular AIDA structure, however, they have been updated to reflect the current consumer behavior and digitalization.


Marketing funnels are incomplete without recognition. This is the initial step towards a potential client or client. This is your opportunity to inform them of what it is that you are and who are.

There are many different ways to approach this stage of your marketing funnel. An effective strategy for this stage is to communicate information about your brand that is useful and pertinent, while also being interesting and engaging. You can do this through various channels for example, blogs, social media posts as well as webinars.

Direct mail is another effective way to spread people talking about your company’s name. Postcards can be sent and fun-filled stickers or handwritten notecards with your brand’s logo on it to promote your brand and products.

You can also use social media to reach out to potential customers and clients, and also to encourage people to share your business or its products to the people they know and love. This can help you create the community of customers who are actively engaged with your company, which could eventually lead to them becoming customers who are advocates for your business.

Marketing funnels are constantly changing. It is important to monitor the changes regularly and analyse it to see if there’s any enhancements for your customers. This is a process that requires both quantitative and qualitative data, so start monitoring these indicators to determine whether you’re gaining prospects or making conversions in appropriate ways.

Your business’ success depends upon your ability to maintain your customer’s satisfaction in providing them with the services or products they’re looking for. It can be assessed by customer satisfaction scores and customer turnover rate, revenue recurring and engaged customers.

While these are quantitative data however, you must be able to measure how much your visitors are engaged in each piece of content. To determine which CTAs perform best at increasing conversion rates, for instance, you might be able to monitor the quantity of blog articles that contain these. You’ll be able to determine which pieces of content perform the best in funneling potential buyers into the sales funnel.


This is an excellent time to showcase your product’s potential. It is when your target customers begin to look over your products and come to the decision as to whether or not they’d prefer to buy. They’re searching for a solution that meets their unique needs which is why your product could be the perfect fit.

marketing funnel At this point, you have to be imaginative in your content, and convince them that your service is worth their time and money. A professionally designed landing page can show off your top qualities. Also, it might be useful to create live chat, or an FAQ section to answer their last concerns before they commit to buying your service.

The phase of interest is your period to shine. If you’re able to afford it for it, multi-channel marketing is the way to go. You can re-engage visitors with emails and social media posts which provide the appropriate kind of information to entice people to go from a potential visitor to lead. One of the best benefits is that you can track your customer’s performance and ensure you provide them with a great experience each step of the process. Utilizing a CRM or analytics platform like Ortto allows you to see a more complete picture of your customers ‘ behaviors, helping you create better marketing materials that are relevant to your customers.

Remember to take into consideration

The stage of consideration is when potential buyers look at your product or service and determine if it’s an ideal match. The customer may wait for weeks or even months to decide whether they’re interested in purchasing your product. It’s essential to give useful information and materials to assist them in this process.

Considerations can be used by brands to increase brand awareness. This can be done through providing relevant content to their target audience, for instance comparing products and offering trial or demo versions.

Brands are able to nurture potential customers with email, targeted content and case studies in this phase. This can be employed by brands in order to inform potential customers of the solutions offered by the company.

It is also possible to increase sales conversion by asking customers to inform their acquaintances about their experiences. This is the most effective strategy to increase repeat business which can result in an increase in average order value (AOV).

A properly-designed marketing channel is vital to your business’s achievement. But, it is important to be flexible with your strategies. The world of technology is changing and consumers become more sophisticated, you could realize that your approach to marketing also requires changes.

If you have a greater understanding of the buyer’s journey, it is possible to design more successful advertising campaigns that lead your potential customers from interest to advocacy. The ability to target your users is according to their past actions.

If someone knows the brand, they might follow your posts on social media, or sign up to an email list. or listen to an audio podcast. If you can map the interactions of these people, it is possible to identify the level of your funnel they’re at, and you can then reach those with messages that are in line with the state of mind they are in.

For more tips on developing your funnel, please read our blog article, How to Identify Your Marketing Funnel. We’ll go over the different types of marketing funnels and demonstrate how you can effectively implement them. In addition, we’ll give ideas for creating an effective strategy that will boost your conversion rate and revenue.


Conversion funnels let you see your clients’ complete journey. Conversion funnels help determine why some visitors have higher conversion rates than other customers.

The online conversion funnel can be an ideal tool to analyze and optimize your marketing activities. In the event you study the results of your marketing funnel, you will be able to improve the experience of your users and also increase the number of the number of sales.

Marketing funnels remain an ongoing project. It’s vital to regularly improve your strategy in order to be ahead of evolving needs and desires of your intended audience. You can engage your prospects and encourage them to purchase by doing this.

It’s an essential aspect of the buyer’s journey as it allows you to build confidence with your clients. It also lets you create an established relationship with your potential customers so that they are more likely to be a customer in the future.

It is at this point that you can attract customers to the product or business through marketing and advertising. They include blog posts and social media posts.

You may also use offline strategies to communicate with potential customers in certain cases. If the audience you are targeting is in specific areas or is of a particular old age, this might be one option.

In the case of a food writer who is selling books, you could use your blog to attract customers who are searching for recipes. You can then make use of your newsletters and other instruments to nurture prospective customers and get buyers to complete a purchase.

Important to consider that every conversion you make is a win for your company. A high conversion rate means that your site receives much more visitors than it is taking in, and the visitors spend longer on your website and surfing through more pages.

Examining your Analytics reports on Google Analytics report will enable you to measure the conversion rate for every step of your funnel. This data is used to assess if the funnel is successful.

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